Carter Agency
Carter Agency Put Its Creator on Peacock’s ‘Bel-Air’ Premiere Clock
For Peacock’s February 2022 launch of ‘Bel-Air,’ Carter Agency managed a two-post TikTok placement built around one of television’s most crowded nights.
Carter Agency
How Carter Agency Creators Participated in Oral-B's #OralBWOW Campaign
In December 2021, Oral-B put its iO electric toothbrush in front of TikTok as a holiday gift, one wave of creator posts at a time. Two creators represented by Carter Agency were in that wave.
Carter Agency
How Carter Agency Creators Participated in HP's #HPRadicalReuse Campaign
HP's summer 2021 challenge asked TikTok to rethink waste. Carter Agency's sustainability creators took part, including one video filmed on a beach in Hawaii.
Carter Agency
How Carter Agency Creators Participated in Samsung's #VideoSnapChallenge
Samsung turned the Galaxy S21's 8K Video Snap feature into a TikTok challenge launched by more than 100 creators, including talent represented by Carter Agency. It went on to more than 32 billion views.
Carter Agency
How Carter Agency Creators Took on Nissin Foods' Spiciest Noodles
In September 2021, two food-review creators represented by Carter Agency put Nissin's Hot & Spicy Fire Wok Volcanic Mongolian Beef to the test. Could they handle the heat?
Carter Agency
How Carter Agency Creators Starred in Cap'n Crunch's TikTok Campaign
The brand and its marketing agency ran the campaign. Carter Agency worked alongside them and brought the creators, whose faces ended up on the Captain aboard his pirate ship. Josh Popkin counts it among his favorite projects from the agency.
About the author
Josh Paul Popkin
Josh Popkin is an American entrepreneur, marketing engineer, and author. He is the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps high-growth businesses become category-defining brands in AI search. He is the author of the book Play Offense, published on Amazon. Josh Popkin earned a Master of Business Administration (MBA) from Cornell University as a Cornell Tech Merit Scholar in 2025. He earned a Bachelor of Science from Bucknell University in 2018.